Be a part of our Premier Bridal Event at the Franciscan Center (Lourdes College)
Sylvania Ohio
Also join us at our Premier Bridal Event at the MBT Expo Center (Monroe County Fair Grounds)
Monroe Mighigan
Bridal Shows remain the only place where the public can see, compare and ask
questions about product and services that are displayed side by side under one
roof.
WHY BRIDAL SHOWS WORK:
EXHIBITING SUCCESS:
Pre-show Promotion:
While show management is responsible for bring in the people, you can help
make sure they come to your booth. Connect with your target audience
before the show, to increase your chance of being on their must see list.
Mail or give out show information
Give your prospects a call and invite them to your booth
Make sure your sales staff is talking about the show
Post show signs or flyer's in your store
Put stuffers in your regular business mail
Put information about the show on your web site inviting them to attend
CREATIVE BOOTH DISPLAY:
Brides notice when a display is larger than others. The amount of space your
rent is directly related to how many leads you can obtain. The more space
you have the more salespeople you can have in the booth and the more
brides you can talk to. If your budget will allow for more space, you will see
an increased amount of leads. The main purpose of your display is to attract
the prospect to you so that you can talk to them.
Keep the booth open and inviting, it should invite them in. Avoid tables across
the front if possible unless you are selling a product they will walk away with.
Signs are very important. Using a banner, it can be read from a distance.
Make sure the booth sells who you are. They should be able to see your
product or service.
Keep the booth neat and clean, don't eat in you booth.
Show promotions, demonstrations and contest can attract attention. Just make
sure you still have time to talk to the bride.
Literature should be handed out to prospects not just left where they can pick
them up. This gives you the opportunity to talk to them.
SALESMANSHIP:
The salesperson is the single most important ingredient in obtaining leads at
the show. The greatest display in the show will fail if you have ineffective or
poorly trained sales people.
Be open and inviting, don't sit, looking bored.
Body language is important, keep it friendly
Practice your opening lines. Never say can I help you. Effective opening lines
must break preoccupation, focus on the individual, create a bond between
you and the bride,
Sales people need to stay alert and ready at all times, don't get into
conversations with other vendors or staff and miss the bride who wants to
talk to you.
Staff working the show needs to know the value of what they are doing, be
well trained and excited about the prospect of bring your business more
customers.
FOLLOW-UP AFTER THE SHOW:
Why collect or receive all those leads and not do something with them? If you
want to increase your bottom line after the show, follow up with phone calls
and direct mail or email campaigns. Make your letters personalized, remind
them that they met you at the show. Remember the ultimate success of your
exhibiting in a bridal show lies entirely on you, follow the tips on this page
and you will be steps ahead of your competition.
Sylvania Ohio
Also join us at our Premier Bridal Event at the MBT Expo Center (Monroe County Fair Grounds)
Monroe Mighigan
Bridal Shows remain the only place where the public can see, compare and ask
questions about product and services that are displayed side by side under one
roof.
WHY BRIDAL SHOWS WORK:
- Bridal shows provide a lot of new prospects in a short period of time.
- Bridal shows allow you to outshine the competition on the spot.
- Bridal shows allow more opportunities to demonstrate your products or services
- Bridal shows help build staff morale.
- Bridal shows increase your bottom line
EXHIBITING SUCCESS:
Pre-show Promotion:
While show management is responsible for bring in the people, you can help
make sure they come to your booth. Connect with your target audience
before the show, to increase your chance of being on their must see list.
Mail or give out show information
Give your prospects a call and invite them to your booth
Make sure your sales staff is talking about the show
Post show signs or flyer's in your store
Put stuffers in your regular business mail
Put information about the show on your web site inviting them to attend
CREATIVE BOOTH DISPLAY:
Brides notice when a display is larger than others. The amount of space your
rent is directly related to how many leads you can obtain. The more space
you have the more salespeople you can have in the booth and the more
brides you can talk to. If your budget will allow for more space, you will see
an increased amount of leads. The main purpose of your display is to attract
the prospect to you so that you can talk to them.
Keep the booth open and inviting, it should invite them in. Avoid tables across
the front if possible unless you are selling a product they will walk away with.
Signs are very important. Using a banner, it can be read from a distance.
Make sure the booth sells who you are. They should be able to see your
product or service.
Keep the booth neat and clean, don't eat in you booth.
Show promotions, demonstrations and contest can attract attention. Just make
sure you still have time to talk to the bride.
Literature should be handed out to prospects not just left where they can pick
them up. This gives you the opportunity to talk to them.
SALESMANSHIP:
The salesperson is the single most important ingredient in obtaining leads at
the show. The greatest display in the show will fail if you have ineffective or
poorly trained sales people.
Be open and inviting, don't sit, looking bored.
Body language is important, keep it friendly
Practice your opening lines. Never say can I help you. Effective opening lines
must break preoccupation, focus on the individual, create a bond between
you and the bride,
Sales people need to stay alert and ready at all times, don't get into
conversations with other vendors or staff and miss the bride who wants to
talk to you.
Staff working the show needs to know the value of what they are doing, be
well trained and excited about the prospect of bring your business more
customers.
FOLLOW-UP AFTER THE SHOW:
Why collect or receive all those leads and not do something with them? If you
want to increase your bottom line after the show, follow up with phone calls
and direct mail or email campaigns. Make your letters personalized, remind
them that they met you at the show. Remember the ultimate success of your
exhibiting in a bridal show lies entirely on you, follow the tips on this page
and you will be steps ahead of your competition.
